Eat2Eat Case analysis Essay Example | Topics and Well Written Essays - 1250 words

Eat2Eat Case analysis - Essay Example Indirectly therefore, there are two groups of clients that the company serves. The first of these are the restanrants to whom Eat2Eat.com gives buyers to. The second are the buyers or online users of the website who make the actual reservations. However, in the context of this case analysis, much of reference to clients shall refer to the latter. Eat2Eat.Com uses a business model that grinds on the whiles of promotion of fine dining in the Asia Pacific region through the use of internet-based portal. This business model requires that the company works directly with subscribers to their website, such that the more subscribers the company has, the more customers they have and thus the more profits the will make. Presently, this business model has been introduced in nine identical geographic markets, spanning around countries in the Asia Pacific region and abroad. As far as the Asia Pacific region is concerned, this business model could be described as unique as it is the first of its k ind in the region. Fortunately, Eat2Eat.Com has received positive results from a brand recognition that has been established in the region in the last five years, leading to increases in sales at a rate of 42% from 2004 - 2005 Specific strategy that the company is using to implement its business model The implementation of the said business model has revolved around the use of specific strategies, which are discussed in this section of the writing. Generally, the strategy used by the company was based on two major factors, which are market segmentation and approach to market (Browne and Cudeck, 1992). As far as market segmentation is concerned, there was a strategy to focus solely on what Aggawal referred to as first-tier restaurants. These are restaurants perceived to be of the higher class status that are moderately expensive, popular and accepts reservations (Wofford and Liska, 1993). Much of the strategy used on the market segment was personalized as Aggawal made personal approa ches to these restaurants to personally win their indulgence and approval to be supplied with reservations. Reviews on the restaurants were also undertaken on a personalized basis by Aggawal and his employees. As far as approach to market is concerned, Eat2Eat had a strategy o focusing mainly on corporate customers rather than personal customers. This is because most of these corporate institutions made reservations for diners for various programs and activities. However with time, personal customers would be included because within the various companies, about 15% of employees would register to be part of the service. Out of the 15%, 10% of registered employees would eventually become active members on the company’s website. The strategy has also fairly involved the incorporation of services whereby customers looking for online reservations are automatically redirected to the website of Eat2Eat.Com. Another important feature is when the company went mobile, operating on mobi le devices. In totality however, it would be noted that the company is currently operating a focused culture strategy that takes all its inspiration from the Asia Pacific region. Effectiveness of the management team and CEO are in implementing the business model Availability of company statistics, financial statements and research data makes it very easy to assess the effectiveness of th